Focus Group

  • Focus group involves the discussion and interaction of a group of purposively sampled participants on a designated topic.
  • Facilitator or moderator provides the topic or questions for reflection and discussion.
  • It aims to capture participants’ perceptions, meanings, beliefs and attitudes in relation to social issues or social phenomena.
  • Researcher needs to consider the context and participants’ different social positions when conducting group discussion.
  • It uses open-ended questions to seek rich and detailed data.