Designing Focus Group Questions
Moderation needs to prepare questions to lead the focus group. Normally questions are of four types:
- Engagement: Questions, usually less sensitive or personal and ask at the beginning, which help participants to open up and get into the discussion.
- Exploration: questions which are directly related to the main argument, or require participants to share personal experiences and opinions.
- Probing / Follow-up: These questions are often asked when the moderation: (1) does not fully understand a response (whether the answer is ambiguous or short); or (2) realizes some significant or interesting themes/points emerge, and hopes to elicit more in-depth or specific information.
“Can you talk about that more?”
“Help me understand what you mean”
“Can you give an example?”
- Exit questions: These help to round up the whole group session. Examples: “Is there anything else you would like to say about why you choose this subject as your major?”